Hey, I’m Melanie! An ambitious and eager copywriter who helps make brands sound less… meh. When I’m not studying English Literature at Sheffield Hallam University, you can find me writing up blogs on my online magazine ‘Mind and Heart,’ where I explore different social topics that interest me with a focus on feminism.

 

Social Media Content Creator. 03/2023 – Now

White Rose Fashion – Sheffield

 

• Writing up short-form Instagram copy for stories and grid posts

• Analysing social media trends and creating content accordingly

• Photography and graphic design

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Freelance Copywriter (short-term contract)

Accelerate Agency – Remote

 

• Writing up long-form B2B copy for different clients in the tech and SaaS sector (blogs and e-books)

• Collaborating with editors and management team

• Ensuring all blogs are SEO-optimised with keywords and internal & external link building

 

 

Freelance Copywriter (short-term contract)

Word Tonic – Remote

 

• Collaborating on a copywriting project with five other writers to create an advert promoting Word Tonic (achieving 266 ad taps, 203 likes, 25 comments, and converting four customers in less than two days)

• Writing up website copy for the Word Tonic landing page and regular social media posts across Instagram and LinkedIn to bring more eyes to the brand

 

 

Proofreader, Marketing and Social Media Copywriter. 12/2022 – Now

Teenagers with Experience – Remote

 

• Proofreading articles and social media posts to ensure clarity and correct grammar, and creating aesthetic infographics to go alongside them

• Writing up copy for TWE’s Instagram to encourage young people to join and administrating their LinkedIn page

• My Instagram post got TWE the most likes on their page in 2 years and I received Social Media Admin of the Month

 

Course Representative. 11/2022 – Now

Sheffield Hallam University – Sheffield, South Yorkshire

 

• Regularly meeting with the Head of Department, and attending department meetings with other representatives to discuss the next course of action following feedback

• Consistently sending out surveys and emails to my coursemates to gather feedback on our modules

• Attending different training courses and events to refine skills in public speaking and writing

 

Editor. 05/2022 - Now

Sheffield Talking News – Sheffield, South Yorkshire

 

• Collecting news articles to be read aloud to the blind and visually impaired (an audience of roughly 250 listeners)

• Editing articles to create clarity when read aloud and to ensure everything is grammatically correct

• Working to a tight deadline

• Writing up witty introductions and goodbye messages

 

Writer & Editor. 09/2022 – 1/2023. 4 Months

Exposed Magazine – Sheffield, South Yorkshire

 

• Pitching and writing articles

• Interviewing small companies for magazine coverage

• Transcribing interviews, editing, and proofreading them for clarity

• Using WordPress and optimising SEO to publish successful articles

 

 

Skills and achievements

• WordPress

• APA Referencing

• 61 WPM typing speed

• Completed Course Central’s Proofreading and Copyediting course

• My infographic gained the most likes on TWE's Instagram in two years

• My Instagram advert for Word Tonic gained 266 ad taps and converted four customers in less than two days

• Achieved Social Media Admin of the Month in my first month at TWE

 

Hobbies

• Reading, writing, and religiously watching cat content online

• I am a member of Word Tonic - a GEN-Z copywriting community & learning hub - where I regularly develop and build on my copywriting skills in weekly copy calls and monthly Q&As with guest speakers who have written for brands like Oatly, Marvel, and Google.

 

Education

2021 Long Road Sixth Form College - Cambridge

A-Levels of BBC in English Literature, Photography and Fine Art

11 GCSEs 4 or above

2024 Sheffield Hallam University – Sheffield

English Literature, level 5

 

Languages

English: First Language

Latin American Spanish: Advanced